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The Premier Marketing Agency with a Decade of Firearms Industry Experience

Coutts Featured image - experienced marketers

In the world of marketing, the marketer’s experience should help provide a solid ROI (return on investment) for their client. This also applies for the firearms industry, where specialized knowledge and insight can make all the difference when it comes to connecting with your customer base. It seems that experience matters especially inside this nuanced and restricted space. With a decade of collective industry experience, The Coutts Agency has established itself as one of the premier marketing agencies within the industry.

Founded in 2018, we have become the leader in firearms industry marketing. Although relatively new as a formal agency, the members of the team have a combined experience spanning more than a decade in helping firearms companies build their brands from the ground up. This experience enables us to connect with our target audiences on a level not typically seen with other agencies. Whether you are looking to promote a new product, increase brand awareness, or improve your online presence, The Coutts Agency has the knowledge and experience needed to help you achieve your goals.

What sets us apart from other marketing agencies is our deep understanding of the unique challenges faced by firearms companies. From navigating the complex web of federal and state regulations, to dealing with public perception of the firearms industry, and even running effective digital ads for firearms, we have the expertise needed to help you succeed.

The “Dreaded” Algorithms: How to Navigate Social Media Marketing

In today’s day and age, social media marketing has become an essential part of any good marketing strategy. This is especially true in the firearms industry, where social media platforms like Facebook and Instagram can be powerful tools for the “cross pollination” of information between dealers, manufacturers, and end-users. However, navigating the algorithms within these platforms can be a challenge, particularly for businesses dealing with firearms. This is where our expertise in social media marketing comes in.

We know the precautions that have to be taken, as well as the knowledge required, to overcome the various challenges presented by social media companies such as Meta. Additionally, we  have the know-how to ensure your business is being seen by your ideal target audience.


Online Growth: Topple is the Way

No doubt social media is one of the most powerful marketing tools for the firearms industry, especially when used properly. As we all know, big tech companies have made running paid ads impossible for shops and manufacturers. That is until Topple hopped on the scene in 2020. By the end of 2023, Topple had been able to help brands in reaching a captive audience of customers who in turn influence over $31.3 billion in consumer spending annually. Gone are the days of hoping and praying your post or ad doesn’t get the “ban hammer,” or worse, your profile is outright deleted. 

When we find a product, or in this case, service that claims to be “all that and a bag of chips” some clients can still be hesitant. It took us more than six months of getting to know the team at Topple and proposing this idea to prospects before one was willing to take the preconceived “risk.” Low and behold, within just three days of launching our ads, and with a total spending of less than $200, our client received over 150,000 impressions as well as generated 500 clicks to their site. Topple had definitely proved their worth not only to us, but more importantly, to our client.

With their data rich audience targeting, it means they can find users who index highly for an interest in firearms regardless of what site they’re consuming content on Additionally, Topple also boasts the largest network of firearms and hunting specific sites anywhere on the market. It’s a win/win, your digital firearms ads are going to be shown to people who are interested in guns (based on data they have publicly shared) and, very likely, that’s going to be on sites that are firearms related. To put it in a better perspective, if a firearms enthusiast is reading the news on a Topple-supported site that isn’t about guns? Yeah they’re absolutely going to see your gun-related ads there too!

Simply put, Topple is quickly becoming Google Ad’s – without the imposed restrictions. They are not another social media platform. They are a service whose goal is to give Google a run for their money by using ads from freedom loving Americans. Their network consists of thousands of display and ad zones on sites such as Ammoland, ARFCOM, RECOIL, Gun Digest, The Federalist, The Blaze, and many more.

Is Topple something that might interest your business? Take a peek at our Firearms Marketing Guide for Topple.

Choosing The Coutts Agency

Building a successful firearms marketing strategy is about more than just getting likes and shares. It involves building a holistic solution that consistently reaches new people across multiple platforms, provides valuable education about your product or service, and ensures they can simply purchase or inquire about your product or service. 

Running a marketing campaign for the firearms industry is a risky business if you don’t know what you’re doing. It can result in your business and personal pages being taken down, restrictions placed on your account, your website traffic being stagnant, and – most importantly – a decline in the sales your business needs to thrive…

To help offset that risk you should consider partnering with an agency built and run by firearm enthusiasts who have significant experience marketing for the industry.

Other agencies may claim that they can offer something similar, maybe even claiming they can do more. Yet, unless the agency has “gun people,” or specifically firearms social media experts, at the helm you are asking to have shotty production of your brand along with false promises. The last thing you need is having to do damage control on a Monday morning because the agency you hired posted a cringy video or used the wrong terminology describing your product or service.

Here at The Coutts Agency, we’re passionate about the 2nd Amendment, and know what it takes to build a successful online presence. When you work with us, you’re working with a team of firearms enthusiasts that are committed to helping their clients achieve their goals with proven marketing strategies.

Think we’re the team for you? I’d invite you to head over to our Digital Marketing for Firearms Companies page to learn more and contact us!