5 Reasons Why Email Marketing Is Still Effective in 2022
Businesses have been using email marketing since the earliest days of the internet. As the internet grew more popular, more and more people started creating email accounts. Today, a person’s email is the gateway to using various internet services. But is email still a smart option for marketing after all these years?
Many people assume that age is always a bad thing when it comes to electronics and electronic marketing. After all, the phone in your hand or in your pocket will be outdated in a year or two. And with so many new social media services available, could email marketing’s effectiveness be coming to an end, too?
Email marketing is here to stay, and here are the top five reasons why it’s still viable in 2022.
1. Email Is Still Growing
For a marketing medium to be effective, it must have widespread use throughout the population. That’s why you need to market on platforms with plenty of active users that could include your target demographic.
According to Statista, over 4 billion people around the world use email. Let that sink in. That’s over half the earth’s population. And Statista’s research shows that this number will only keep growing in the coming years.
With the increasing popularity of social media and online shopping, more and more people are using emails to manage their accounts. Today’s customers live much of their lives online, and their emails are the cornerstone to their online activities.
2. Email Gives Your Business Direct Contact With Potential Customers
It’s clear that email isn’t going anywhere. This is good news for your business, because email is one of the most direct and concise ways you can reach potential buyers and give yourself a marketing identity.
It would be great if your potential customers could just find your website and get to know you on their own. The truth is that you’re going to have to put yourself out there and do the initial legwork.
With email marketing, you’re able to share a snapshot of your business identity with potential customers. It’s like initiating a handshake — your email shows up in their inbox, and they have the opportunity to reach out and return the favor by checking out your content.
After getting one of your emails, the rest is up to them. Even if they avoid clicking on your email today, your business’s name is now in their mind. They may even associate you with a certain product or service. When the time comes, they could choose you as their source for more information.
3. You Can Choose Between Organic and Automated Emails
Another reason email is still effective in marketing is because it lets you customize your strategy using two types of emails — organic and automated.
Organic emails are those you construct and send to your email list intentionally. A prime example is a monthly newsletter that lets your readers know things like the following:
- A recent milestone in your business
- New products or services that you’re offering
- Information that is relevant to your readers’ questions and interests
Unlike organic emails, automated emails are sent to existing or potential customers in response to a specific action that they’ve taken.
You’ll generate the content for automated emails in advance. A common example of an automated email is a response to a form submission. If a potential customer submits their contact information on your website to get more information about your product or service, an automated response email can confirm that your business has received their information and will be in contact with them shortly.
Here are other examples of automated emails:
- Welcome emails after someone signs up for your mailing list
- Emails containing similar product recommendations after a customer makes a purchase
- Emails about items on sale or reminders that a customer’s cart has items in it
Use a blend of automated and organic emails to engage with your customers and steer them toward converting into sales.
4. Email Marketing Provides Great Returns for an Affordable Price
Many types of advertisements exist, both online and offline. And although every business is different and may approach marketing differently, there is one thing most businesses have in common. They want to save money on marketing.
A successful marketing campaign is crucial. And when you consider the return on investment (ROI), it’s well worth the money spent. But still, your business is probably operating on a limited budget with only so much room for advertising. Email marketing could be the best place to start.
According to HubSpot, email has the potential to give you a $42 return for every $1 spent. This is an astounding ROI that your business can tap into with an email marketing strategy of your own.
Services like HubSpot make starting your email marketing campaign both easy and affordable. You can also team up with a professional marketing service to help make email a part of your project-based marketing campaign.
5. You Can Use Tools to Track Opens and Clicks
One of the best parts of email marketing is the data-gathering tools at your disposal. Software solutions are available, including HubSpot, that give you invaluable insights into the marketing emails you send out. These include the ability to track email opens and clicks.
Here’s some more information about these terms:
- Email opens: With email open tracking, you can see if and when a recipient opens the email you sent them. This is useful for knowing if your email’s subject is strong and if the people you’re sending your emails to are actually interested in them.
- Email clicks: All successful marketing emails include links for your audience to click on that will take them to a specific landing page on your website. With email click tracking, you can see whether your email recipients are clicking on the links you’ve included in an email.
These are just two of the software tools you can use to ensure your marketing emails are as successful as possible.
But it’s also important to acknowledge that Apple’s Mail Privacy Protection (MPP) can impact these tools. Put simply, MPP disrupts your ability to accurately tell when or if a recipient has opened the email you sent them. If a recipient has MPP enabled on their Apple device, you can receive data that they opened their email when they didn’t or that they didn’t open their email when they did.
MPP is a new technology, and some Apple users may choose to avoid using this feature for personal reasons. While MPP may disrupt some of your data gathering, it hasn’t rendered these tools useless.
Choose The Coutts Agency to Handle Your Email Marketing Strategy
Email marketing is still effective in 2022, and it’s only going to keep growing from here. If you’re ready to take the next step toward achieving a successful email marketing campaign for your business, then it’s time to partner with a professional marketing team.
The Coutts Agency promises to give you and your business the attention-to-detail needed to reach your ideal clients. We’ll help you generate excellent content that your potential buyers will want to read. And we can construct organic and automated emails that generate high click-through rates to help convert leads into sales.
We’re ready to help you reach your marketing goals. We invite you to schedule a consultation for more information. Our team is ready to help create a strong email marketing campaign for your business!