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Marketing Strategy

Gaining Consumer Trust

How To Gain Consumer Trust

Gaining consumer trust is key to retaining customers. When your company achieves consumer trust, something wonderful happens. It creates a consumer-brand relationship that gives your company loyalty and brand evangelism. Being honest, having good customer service, and being consistent are some of the ways your company can gain a customer’s trust. Honesty and Transparency Practicing …

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Maximize Your Photography

How to Maximize Your Photography Before Hiring a Professional — Real Estate and Construction

Whether you’re looking to upgrade your business content strategy with photography or improve the quality of your images, there are a few rules you should follow when creating your own content. Following these tips can save you money on costly equipment and make you a better photographer in the long run. Focus on the End …

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Business Buyer Personas

The Value and Process of Building Business Buyer Personas

Every business is different. Even within the same industry, businesses seek to put their own spin on their products, services, and brand identities to set them apart from the competition. If every company were the same, then competition would be pointless. Buyers would be able to confidently make purchases from anywhere without a second thought.  …

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