Blog - Page 2 of 4 - The Coutts Agency

Digital Marketing Crash Course — the 7 Pieces to Building a Robust Online Presence

Marketing Strategy, Website Optimization / By Brogan Scotch

Using the internet is crucial to your business’s success in today’s online market. Digital marketing is the key to getting more clicks, finding new leads, and experiencing growth for your company. But often, digital marketing can seem easier said than done. Perhaps you have little-to-no online presence. We’ve narrowed down the components of successful digital …

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What Does It Mean to Be an Industry Authority?

Marketing Strategy / By Brogan Scotch

When you’re looking to buy a product or service with your hard-earned money, what type of business are you going to choose? Will you choose a company you have never heard of before that gives little-to-no confidence in their skills or experience? Or will you choose a reputable company that shows convincing, long-term proof that …

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The Benefits of Using WordPress to Create Your Business Website

Marketing Strategy, Website Optimization / By Curtis Rosler

The internet is a big place. Even though it may seem like the little guys can’t make a dent, that couldn’t be further from the truth. Having a website for a small business is more important now than ever. The internet is the staple by which people communicate and do business. There are a multitude …

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How to Market to Your Ideal Customer

Marketing Strategy, Sales / By Brogan Scotch

As a business owner, you’re looking for ways to increase your profit margin. And while selling your product or service to anyone who will buy it might seem like a good idea, you may be selling yourself short. To get the best return on your marketing investment, you need to channel your marketing efforts toward …

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Understanding the Behavior of Modern Buyers

Marketing Strategy, Sales / By AJ Coutts

Understanding the Behavior of Modern Buyers If you’re reading this, you’re likely aware that the way people buy today is drastically different than it was before the internet revolution. Perhaps you are wondering how you can tailor your sales and marketing strategy to align with modern buyer behavior. It may even be possible you’re beyond …

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Properly Displaying Options

Marketing Strategy / By Michael Ratican

Have you ever had difficulties finding what a product or service looked like while browsing a company’s website? Then you understand the importance of properly displaying options. Consumers want to see what they’re buying. They also want to have a good experience when visiting your website from the time they start browsing to the moment …

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How To Gain Consumer Trust

Marketing Strategy, Sales / By Michael Ratican

Gaining consumer trust is key to retaining customers. When your company achieves consumer trust, something wonderful happens. It creates a consumer-brand relationship that gives your company loyalty and brand evangelism. Being honest, having good customer service, and being consistent are some of the ways your company can gain a customer’s trust. Honesty and Transparency Practicing …

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How to Maximize Your Photography Before Hiring a Professional — Real Estate and Construction

Marketing Strategy / By Carrington Crothers

Whether you’re looking to upgrade your business content strategy with photography or improve the quality of your images, there are a few rules you should follow when creating your own content. Following these tips can save you money on costly equipment and make you a better photographer in the long run. Focus on the End …

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