The Benefits of Outstanding Visual Content — How Improving Your Photo and Video Content Can Help Grow Your Online Presence
When you’re browsing social media in your spare time, what are the types of posts that make you take a closer look? We would wager — and data backs us up — that the most engaging posts on social media include an amazing picture or video.
Whether it’s a video of a cat shared by a relative or a well-placed meme from a company, social media revolves around amazing photo and video content. As a business owner, the question is this — how can your business benefit from creating outstanding visual content?
Great Visual Content Makes People Stop Scrolling
In the world of social media, you have milliseconds at most to catch someone’s attention while they’re scrolling through their feed or watching stories. We live in a world of instant gratification, and social media reinforces this more and more every day.
While we’ll avoid the soapbox on how unhealthy this is, it’s critical to remember when it comes to creating amazing social media content. You have to catch people’s attention. Otherwise, your posts will be all for nothing. The best way to do this is with great photos or videos.
Now, you don’t have to be a professional content creator to accomplish this, but you should put effort into making sure your photos have the following characteristics:
- Proper lighting for easy visibility
- Clean images without any junk or debris
- Content that is relevant to what you’re describing in your post
If you’re creating and posting videos, it will take time to become good at them. Be persistent about it, set goals for what you’d like to accomplish, and in time, you’ll be amazed at how much your hard work has paid off!
And, if you’re thinking that people will stop to read a paragraph of text from a business without any image or video…just stop 😆
Remember — if people don’t stop for what they see, they’ll never read what you wrote in the post.
Clear Visuals Present a Great Opportunity to Educate
For many businesses, education is one of the most value-packed gifts they can give their audience. Companies that take the time to teach people about what they do and how it can impact their lives are almost always attracting more leads than their competitors.
Service-based businesses like contractors and plumbers are great examples of this. The average homeowner doesn’t know what’s really going on in that photo, but if the company takes the time to explain it, people will appreciate it. Then, when that homeowner needs a contractor or plumber, who do you think will come to their mind first?
If you guessed the one that educated them the most, you’d be right! But, what does this all have to do with great visual content?
Truthfully, many companies are bad at taking good photo and video content. This makes providing education harder than it should be.
By generating content that is clear, in focus, and well-lit, you can stand apart from your competitors who create awful visual content. And that means more people will truly understand what you’re trying to teach them, which means they’re more likely to remember you when they need you.
Great Posts Get Shared — A Lot
Finally, one of the biggest benefits of amazing content is that it’s more “share-worthy.” Simply put, people tend to share posts that visually appeal to them.
Think about TikTok or Instagram Reels — 99% of the time, you watch it because that little one second preview catches your attention, right? The same is true for well-produced photos and longer videos. On Facebook specifically, people love to share things that are eye-catching and educational.
When was the last time you saw a text-only post shared (that wasn’t the details of a fund raiser or funeral)? Likely, just about never.
By creating compelling visual content, your business can take advantage of people sharing it and grow your following at the same time!
Putting in the Work to Produce Great Content
You’ve read about the benefits of great photo and video content. The rest is up to you.
If you want to stand out in your potential customer’s feeds, you have to put in the work. You must create content that will make people stop scrolling while providing plenty of educational value. You need to make high-quality posts that people will want to share with their friends and followers.
Producing great visual content requires energy and effort, but now is the time to take action. If you want professional help with your business’s visual content, then contact us at The Coutts Agency. We’d love to get to know you and help your business produce the best content possible!